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Hi, read this yeasterday but didn't respond then. I did think about this last night.
I always joke with my hubby that when we win the lottery I want to open up a gym for overweight people, of course everyone would be welcome, but it could be a place where people like me can go and not feel intimidated or feel like people are staring or talking (or you hear people talking about you - which unfortuantely happened to me at a gym and after that I stopped going and just paid for nothing month after month).
Anyway...
The gym in my dreams has a doctor and nutritionist on staff at least part time so people can get advise, etc.
Plenty of top of the line machines that could keep people motivated.
Different programs - not just to get more members to join but that are motivational to members and actually do save members some money.
Not cost a lot of money (but still costs enough to pay the bills, insurance etc and maintain the equipment).
Provide group and individual personal training sessions.
have packages that include that in the membership if people want to take advantage of that.
Build relationships with the members... send them encouraging notes in the mail - not advertising anything - just to tell them they are doing great.
Offer classes included in the membership. Have classes for all levels from fit to "I have never done a jumping jack in my life"
Well that's some of my dream gym for when I win the mega million lottery... gotta get back to work.
Look forward to hearing what you're up to
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